This web app was at the forefront of a British NHS nation-wide healthy eating campaign in early 2012. The full campaign was promoted across a range of channels, including TV and national press, and received a high profile launch on New Years Day 2012.
In collaboration with Essex-based agency Antbits, I was responsible for development of the application’s rich user interface, and integration with server-side functionality.
The primary aim of the web app is to simplify meal planning, by automatically suggesting seven days of meals.
For each meal, images, recipes and nutritional values are provided. Meals can be swapped if required.
When the user is happy with their suggestions, they can download all the recipes as a PDF (which also includes a full shopping list).
A secondary function is a recipe finder – the user can search the recipe database, based on meal type, or their own search terms. Again, they can download each recipe as a PDF.
The application was extremely successful, picking up massive user numbers (no doubt helped by the high profile advertising campaign), and providing Antbits with their most successful ever NHS tool.
All this despite scrutiny from certain areas of the national press, criticising the campaign for its “nanny state” connotations.
The Daily Mail were, naturally enough, outraged by the whole thing. They probably helped drive a large percentage of the traffic, though, since they prominently featured a large screenshot of the web app in their coverage. Thanks, The Daily Mail!