Scottish Hydro Electric is the UK’s largest generator of renewable electricity.
The company wanted to increase their customer engagement, and promote the savings offered by switching to their service. “Donkeymail” was conceived as a fun way to encourage customers to pass on the message to their friends through a customised message, “spoken” by a customisable talking donkey.
My Flash skills were tested on this one, with the project requiring the integration of synthesised speech. Working with a dot net specialist, we sourced and prototyped a voice solution which allowed us to generate audio on-the-fly that was then loaded into Flash when requested.
Flash was also used for the custom avatar interface, and the lip-synching on the talking Donkey.
Donkeymail was a victim of it’s own success – the traffic on the site was so great that at one point the voice server crashed under the weight of requests.
The site was a hit with the client, the customers, as well as our own family and friends.
The cult status was confirmed when it picked up the DADI award, for Best Interactive, Entertainment Website or Campaign.
Scottish Widows’ Little Book Of Money is a yearly offline publication, offering independent financial advice on personal finance matters. The client were very keen to make the book work as a digital product, in an effort to capitalise on the improved reach and measurement of success.
New footage of the famous Widow was specially shot to be used in the book, a company first for an online campaign.
My expertise was used to build the overall Flash framework of the site; to source and integrate engaging animated transitions between content; and to integrate the rich video footage at our disposal.
The site’s content was maintained with the use of an innovative XML solution, which allowed for rapid updates without having to re-publish any Flash assets.
The digital ‘Little Book…’ was produced at almost half the cost of the print version, delivered in half the time, and achieved increased audience engagement.
The site was also nominated for a DADI award (Financial Services Website or Campaign).
Internationally-renowned games developer Realtime Worlds required a marketing site to promote their high-profile MMO, APB, pre-launch. The game featured a fully immersive world, in which gangs of criminals and law enforcement vie for control of the city of San Paro.
The objectives for the website were to showcase the game’s explosive gameplay, while also promoting the extensive customisation options offered.
My role on the project was to implement the overall Flash framework on which the site content was overlaid.
Much of the motion design and interaction design was carried out as part of this framework, as well as optimising the heavy graphical content of the site.
A large focus of the site was the video content, which required a custom-built video player, using advanced controls and interactive elements.
Although the game itself had mixed levels of success, the site met with positive reviews and some great usage figures: 1,239,532 unique visits in the first three months from 192 countries; 5,060,285 Pageviews; 15,000 visits a day on first week of launch; 326,000 video repost views on youtube.
The site was also nominated for a DADI award (Best Interactive Entertainment Website, Game or Campaign).