Tag Archives: Advertising

The Coulthard Challenge

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A digital six sheet game developed with Whitespace, for Safer Scotland.

Featuring 13 time Grand Prix winner David Coulthard

The game featured specially recorded voice clips from former F1 driver David Coulthard, who also appeared in TV ads as part of the same campaign.

Promoting hazard awareness on country roads

With the focus on hazard awareness, the object of the game was to negotiate the track without losing control of your vehicle. Various hazards appear around the track, such as farm vehicles, animals, and bridges. If you approach too quickly, the car spins and loses speed.

Displayed in cinema foyers right across Scotland

Taking advantage of the newly emerging interactive six sheet format, The Coulthard Challenge was featured on 50” touch screens, installed in cinemas around the country. Across the campaign, the game was played and watched by tens of thousands.

Built using the Citrus Engine and Starling for Actionscript

The game is built with Actionscript and deployed to Adobe Air for Windows. The project takes advantage of the up and coming Citrus Engine, a game engine which utilises the efficiency of the Starling framework for Actionscript.

You can play an online version of the game - this version was developed in HTML5, so there are some variations in graphic and sound quality.

Business Gateway Pre-roll

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This non-interactive advertising piece was produced for Business Gateway in December 2012 and featured as a pre-roll commercial on 4od and other video on demand platforms.

Working with creative agency Whitespace, illustrator Johanna Basford, and photographer Jakub Iwanicki, my role was to ‘stitch’ together the time-lapsed footage and create the animated elements of the piece.

Donkeymail

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Scottish Hydro Electric is the UK’s largest generator of renewable electricity.

The company wanted to increase their customer engagement, and promote the savings offered by switching to their service. “Donkeymail” was conceived as a fun way to encourage customers to pass on the message to their friends through a customised message, “spoken” by a customisable talking donkey.

My Flash skills were tested on this one, with the project requiring the integration of synthesised speech. Working with a dot net specialist, we sourced and prototyped a voice solution which allowed us to generate audio on-the-fly that was then loaded into Flash when requested.

Flash was also used for the custom avatar interface, and the lip-synching on the talking Donkey.

Donkeymail was a victim of it’s own success – the traffic on the site was so great that at one point the voice server crashed under the weight of requests.

The site was a hit with the client, the customers, as well as our own family and friends.

The cult status was confirmed when it picked up the DADI award, for Best Interactive, Entertainment Website or Campaign.