Featuring 13 time Grand Prix winner David Coulthard
The game featured specially recorded voice clips from former F1 driver David Coulthard, who also appeared in TV ads as part of the same campaign.
Promoting hazard awareness on country roads
With the focus on hazard awareness, the object of the game was to negotiate the track without losing control of your vehicle. Various hazards appear around the track, such as farm vehicles, animals, and bridges. If you approach too quickly, the car spins and loses speed.
Displayed in cinema foyers right across Scotland
Taking advantage of the newly emerging interactive six sheet format, The Coulthard Challenge was featured on 50” touch screens, installed in cinemas around the country. Across the campaign, the game was played and watched by tens of thousands.
Built using the Citrus Engine and Starling for Actionscript
The game is built with Actionscript and deployed to Adobe Air for Windows. The project takes advantage of the up and coming Citrus Engine, a game engine which utilises the efficiency of the Starling framework for Actionscript.
You can play an online version of the game - this version was developed in HTML5, so there are some variations in graphic and sound quality.