Lloyds Supporting UK Business is an online tool from Lloyds Business Banking, providing support and advice to small business and start-up companies.
The client was keen to promote a new sustainability suite on the site, aimed at assisting businesses with their sustainability policy. This showreel demonstrates how easy the tool is use and the benefits it can offer.
Since this is a passive piece, using no interactive elements, it was developed fully using Photoshop and After Effects.
Screenshots were taken from the tool itself and cut up into layers. These layers were imported into After Effects and composited together to simulate the tool’s interaction sequences. It was important to keep the showreel fast moving and interesting to keep the viewer’s interest.
The showreel was well received when it was integrated onto the sustainability website, and was also taken on the road and used as part of the display on several trade show appearances.