Scottish Widows’ Little Book Of Money is a yearly offline publication, offering independent financial advice on personal finance matters. The client were very keen to make the book work as a digital product, in an effort to capitalise on the improved reach and measurement of success.
New footage of the famous Widow was specially shot to be used in the book, a company first for an online campaign.
My expertise was used to build the overall Flash framework of the site; to source and integrate engaging animated transitions between content; and to integrate the rich video footage at our disposal.
The site’s content was maintained with the use of an innovative XML solution, which allowed for rapid updates without having to re-publish any Flash assets.
The digital ‘Little Book…’ was produced at almost half the cost of the print version, delivered in half the time, and achieved increased audience engagement.
The site was also nominated for a DADI award (Financial Services Website or Campaign).