Scottish Hydro Electric is the UK’s largest generator of renewable electricity.
The company wanted to increase their customer engagement, and promote the savings offered by switching to their service. “Donkeymail” was conceived as a fun way to encourage customers to pass on the message to their friends through a customised message, “spoken” by a customisable talking donkey.
My Flash skills were tested on this one, with the project requiring the integration of synthesised speech. Working with a dot net specialist, we sourced and prototyped a voice solution which allowed us to generate audio on-the-fly that was then loaded into Flash when requested.
Flash was also used for the custom avatar interface, and the lip-synching on the talking Donkey.
Donkeymail was a victim of it’s own success – the traffic on the site was so great that at one point the voice server crashed under the weight of requests.
The site was a hit with the client, the customers, as well as our own family and friends.
The cult status was confirmed when it picked up the DADI award, for Best Interactive, Entertainment Website or Campaign.