Internationally-renowned games developer Realtime Worlds required a marketing site to promote their high-profile MMO, APB, pre-launch. The game featured a fully immersive world, in which gangs of criminals and law enforcement vie for control of the city of San Paro.
The objectives for the website were to showcase the game’s explosive gameplay, while also promoting the extensive customisation options offered.
My role on the project was to implement the overall Flash framework on which the site content was overlaid.
Much of the motion design and interaction design was carried out as part of this framework, as well as optimising the heavy graphical content of the site.
A large focus of the site was the video content, which required a custom-built video player, using advanced controls and interactive elements.
Although the game itself had mixed levels of success, the site met with positive reviews and some great usage figures: 1,239,532 unique visits in the first three months from 192 countries; 5,060,285 Pageviews; 15,000 visits a day on first week of launch; 326,000 video repost views on youtube.
The site was also nominated for a DADI award (Best Interactive Entertainment Website, Game or Campaign).